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Plan, launch and Optimize
Explore campaign planning, launch, and optimization strategies. Uncover insights on ideation, targeting, budgeting, and performance evaluation for exceptional advertising results
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Campaign Planning & Activation
Guide on prerequisites for launching campaigns: choose creative, supply, and algorithms, and set expectations and measurements.
Setting Up for SuccessUnderstand the essentials before launching a campaign
Campaign Optimization Essentials
This section will guide you through the intricacies of algorithmic optimization, creative refinement, and strategic decision-making essentials
CPM Algorithm DocumentationGet familiar with Kayzen CPM algorithm.
CPC Algorithm DocumentationGet familiar with Kayzen CPC algorithm.
CPI Algorithm DocumentationGet familiar with Kayzen CPI algorithm.
Conversion ObjectInstruction on how to create Conversion Object
Creative OptimizationThis article will help you create ad creatives specifically for programmatic, test, optimise, and get the best ROI out of them.
Creative A/B TestingThis document will guide you on how to select the best performing creative for your campaign based on A/B testing.
Creative and conversion testingThis article shows how to set up an e2e test of your ads to make sure they render correctly, to complete test install and conversion.
Use Cases
Dive into articles offering practical insights on user engagement strategies like App2App and App2Web in this section