Overview

Server-to-Server (s2s) click redirection improves the user experience of clicking the ad and subsequent redirection to the app store.

Typically, when a user clicks on an ad with Mobile Measurement Partner (MMP) tracking link, the user gets redirected to MMP server resulting in the opening of the browser window and then the user gets redirected to a final destination like play/app store or to the final app (if it's a retargeting link). So there is extra hop resulting in more delay from the time the user clicks on the ad to landing on the app store.

When s2s click tracking is enabled, and a user clicks on an ad, the MMP tracking link is fired in the background, so there is no browser redirect, and a user goes directly to the app store. This makes the user experience seamless and improves performance.

Note: s2s click tracking is available for advertisers that are using AppsFlyer or Adjust as their MMP and for Image, HTML or Native creative types.

How to set up s2s click tracking with Kayzen?

If you're using AppsFlyer or Adjust as your MMP, s2s click tracking will be automatically available in your account.

Sample Appsflyer tracking URLs

In the Kayzen UI when you are adding the Appsflyer s2s tracking URL. The s2s click URL (store URL + Kayzen Macros) will be added in the Click URL section and the s2s tracking URL under the Tracking URL section.

Note: the impression URL will not change when generating s2s tracking.

Sample Adjust tracking URLs

In the Kayzen UI when you are adding the Adjust s2s tracking URL. The s2s click URL (store URL + Kayzen Macros) will be added in the Click URL section and the s2s tracking URL under the tracking URL section.

Note: the impression URL will not change when generating s2s tracking.

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