The programmatic landscape is filled with intermediary fees that can dilute advertiser’s purchasing power by up to 70% by the time their media spend reaches the hands of the publishers.
Kayzen not only solves part of the equation with our SaaS pricing model, but strives to grant that same level of transparency in the way we access publishers' inventory.
As such, we are delighted to announce our integration with MobilityWare Exchange.
What is MobilityWare Exchange?
MobilityWare is one of the world’s leading publishers of card and puzzle games. Their portfolio includes games such as FreeCell, MONOPOLY Solitaire, Mahjong and Bubble Shooter Pop.
MobilityWare Exchange is MobilityWare’s proprietary monetization solution for their own and operated apps. Our integration with them guarantees:
Access to MobilityWare’s inventory with no supply side fees. Traditional ad exchanges can take somewhere from 10% to 50% of your submitted bid price before it reaches the hands of the publisher!
Exposure to all impression opportunities through agnostic, equal opportunity real time bidding.
Our partnership with MobilityWare Exchange will continue to grow beyond the initial set of available apps (see inventory highlights for more detail), so stay tuned for more updates!
Inventory Highlights (as of May 15th, 2022)
1. United States
2. United Kingdom
More to come!!!